Who we are

At The Dirt Oracle, we created a laid-back media company to bring the authentic spirit of mountain biking to life. In a world often driven by hype and fast trends, we focus on the genuine connection between rider, trail, and nature. Our mission is to share stories, insights, and visuals that celebrate the culture and craftsmanship of riding—without the noise. Founded by avid rider and not so great bike mechanic Will Johnson and managed by our amazing team of riders and staff we hope to positively impact your mountain biking experience!

A person wearing a helmet riding a mountain bike mid-air over a dirt track in a forested area under cloudy skies.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!